Krispin Porter + Boguskiy - Crispin Porter + Bogusky

Krispin Porter + Boguskiy
SanoatReklama, Marketing
Tashkil etilgan1988
Bosh ofis
Boulder, CO
,
Qo'shma Shtatlar
Xodimlar soni
700
Ota-onaQismi MDC Hamkorlari
Veb-saythttp://www.cpbgroup.com/
Mayamidagi CP + B idorasi

Krispin Porter + Boguskiy (shuningdek, nomi bilan tanilgan CP + B), ommaviy savdo ishtirokchisi MDC Hamkorlari,[1] reklama agentligi bo'lib, 2005 yildan boshlab 700 ga yaqin odam ish bilan ta'minlandi. U 1988 yilda Sem Krispin tomonidan tashkil etilgan.[2] Keyin Krispin sherik bo'ldi Chak Porter va Aleks Boguskiy. 2016 yildan boshlab, Porter CP + B-da ishlaydigan yagona a'zodir.

Agentlikning bosh qarorgohi Boulder, Kolorado qo'shimcha ofislari bilan Kokos Grove, Florida; Los-Anjeles, Kaliforniya; London, Angliya; San-Paulu, Braziliya; Gyoteborg, Shvetsiya; Stokgolm, Shvetsiya; Kopengagen, Daniya; Gonkong, Xitoy; va Pekin, Xitoy.[3][4]

CP + B Evropa[5] 2009 yil iyun oyida joylashgan Shvetsiya agentligi Daddyni sotib olganidan keyin eshiklarini ochdi Gyoteborg, Shvetsiya. Mark Simmons 2002 yildan 2004 yilgacha Los-Anjelesdagi ofisining boshqaruvchi direktori bo'lgan. 2010 yil iyul oyida Torontoda joylashgan Zig agentligini sotib olganidan keyin CP + B Kanada ochildi.[6]

CP + B 90-yillarning oxiri va 2000-yillarning boshlarida tez o'sishni boshdan kechirdi va bu ish kuchi bilan mashhurlikka erishdi Burger King, BMW MINI va chekishga qarshi kampaniya TheTruth.com.[7] Salli Xogshed shu vaqtda kompaniyada ishlagan va Krispin Porter + Boguskiyni ochgan Venetsiya, Kaliforniya idora.[8] Agentlikning hozirgi mijozlar ro'yxatiga kiritilgan Domino's Pizza, Infiniti, American Airlines, PayPal, Hotels.com, Xulu,[9] Goose Island pivo zavodi [10] va Kraft makaron va pishloq.[11]

Ular foydalanish uchun ma'lum virusli marketing texnikalar, shu jumladan Burger King Subservient Tovuq va Whopper Qurbonlik kampaniyalari.[12] 2008 yil sentyabr oyida agentlik Microsoft uchun televizion joy yaratdi Jerri Zaynfeld va Bill Geyts[13] ommaviy axborot vositalarining salbiy e'tiborini qozongan. "Men kompyuterman "kampaniyasi qarshi kurashdi Olmalar Mac va PC kampaniyalari va Windows 7-ning hozirgi kungacha eng tez sotiladigan versiyasiga aylanishiga hissa qo'shdi.[14]

2010 yil mart oyida Endryu Keller, Rob Reyli va Jeff Benjamin bosh ijodiy ofitserlarga ko'tarilishdi.[15] 2017 yil avgust holatiga ko'ra CP + B rahbariyatiga quyidagilar kiradi: Chak Porter, rais; Lori Senekal, Co-Global bosh direktori; Erik Sollenberg, Co-Global bosh direktori;[16] Linus Karlsson, Global bosh direktori;[17] Boulder va LA tarkibiga kiradigan CP + B West kompaniyasining prezidenti Danielle Aldrich;[18] Ralf Uotson, Boulderning bosh ijodiy xodimi;[19] va Los-Anjelesdagi bosh ijodkor ofitseri Kevin Jons.[20]

CP + B savdo matbuotida 13 marta "Yil agentligi" deb topildi.[21] 2008 yil 15-dekabrda CP + B nomi berilgan Ijodkorlik yilning agentligi.[22] Ularga ham nom berildi Adweekniki 2008 yil AQSh agentligi.[23]2009 yil dekabr oyida CP + B nomi berilgan Reklama yoshi O'n yillik agentligi va Kengashlar jurnalning yil agentligi.

2010 yilda CP + B yilning eng yaxshi interaktiv agentligi deb topildi Kann sherlari xalqaro reklama festivali, agentlik ushbu mukofotni 2005 yildan beri uchinchi marta qo'lga kiritdi.[24]

Adabiyotlar

  1. ^ "Bizning sheriklarimiz" MDC Hamkorlari Arxivlandi 2008-05-09 da Orqaga qaytish mashinasi
  2. ^ Bosman, Julie (2005 yil 7-noyabr). "Hajmi Cheeky reklama agentligini buzadimi?" - NYTimes.com orqali.
  3. ^ Hoovers profili http://www.hoovers.com/company/Crispin_Porter__Bogusky_LLC/rythjyi-1.html
  4. ^ Krispin Porter tekstemedia sotib oladi http://denver.bizjournals.com/denver/stories/2008/06/16/daily42.html
  5. ^ Crispin Porter + Bogusky Ventures in Europe https://www.wsj.com/articles/SB124467690175504147
  6. ^ "Krispin Porter Kanadadagi agentlik Zigni yutadi".
  7. ^ Andervud, Rayan (2005 yil aprel). "Roostning hukmronligi". Tezkor kompaniya. Olingan 2007-09-21.
  8. ^ "Spotda: Sally Hogshead". Reklama va brendlash. ADWEEK. Olingan 20 dekabr 2013.
  9. ^ Hulu yaqinlashib kelayotgan brend kompaniyasini olib borish uchun Krispin Porter + Boguskini tanlaydi http://www.adweek.com/agencies/hulu-picks-crispin-porter-bogusky-to-run-its-forthcoming-brand-campaign/
  10. ^ CP + B AB InBev-ning Craft Beer Brand Goose Island-ni ko'rib chiqqandan so'ng g'olib chiqdi http://www.adweek.com/agencyspy/ab-inbevs-goose-island-partners-with-cpb/142691
  11. ^ "Kraft Mac N 'pishloqini Krispinga DraftFCB-dan almashtiradi".
  12. ^ Kiley, Devid (2006-05-22). "Amerikadagi eng aqldan reklama yigitlari". BusinessWeek. Olingan 2007-09-21.
  13. ^ "Microsoft AQSh televideniesida Seinfeld va Geytslarning reklamasini namoyish qildi". Tovar respublikasi. 2008 yil 5 sentyabr. Olingan 2016-07-06.
  14. ^ Windows-ning yangilanishi Microsoft-ga rekord chorakka yordam beradi. The New York Times https://www.nytimes.com/2010/07/23/technology/23soft.html?_r=1&src=busln
  15. ^ Odamlar va qayd yozuvlari, The New York Times https://www.nytimes.com/2010/03/22/business/media/22adnewsletter3.html
  16. ^ CP + B yaqinda sotib olingan Forsman & Bodenfors rahbarini o'zining yangi global bosh direktori deb nomlaydi http://www.adweek.com/agencies/cpb-names-the-head-of-recently-acquired-forsman-bodenfors-as-its-new-global-ceo, 2017 yil 23-avgust, 2019 yil 7-iyun kuni olindi
  17. ^ CP + B Linus Karlssonni global ijodiy direktor sifatida tanlaydi adage.com/article/agency-news/cp-b-taps-linus-karlsson-global-chief-creative-officer/310618
  18. ^ Danielle Aldrich CP + B West kompaniyasining prezidenti bo'ldi https://www.shootonline.com/news/danielle-aldrich-becomes-president-cpb-west
  19. ^ Crispin Porter + Bogusky Boulderda CCO ning roli uchun Ralf Watson-ga teging http://www.adweek.com/news/ad Advertising-branding/crispin-porter-bogusky-taps-ralph-watson-cco-role-boulder-157029
  20. ^ CP + B Kevin Jonsni Los-Anjelesdagi ofisining bosh ijodiy direktori lavozimiga ko'taradi http://www.adweek.com/news/ad Advertising-branding/cpb-promotes-kevin-jones-chief-creative-officer-its-los-angeles-office-170225
  21. ^ "O'nlik kitobi: o'n yillik agentliklar". Reklama yoshi. 2009 yil dekabr.
  22. ^ 2008 yil agentligi: Krispin Porter + Boguskiy Arxivlandi 2009-02-04 da Orqaga qaytish mashinasi
  23. ^ "AQSh AOY: Krispin Porter + Boguskiy". Adweek.
  24. ^ "Arxivlangan nusxa". Arxivlandi asl nusxasi 2010-07-12. Olingan 2010-07-21.CS1 maint: nom sifatida arxivlangan nusxa (havola)

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