Marketing bo'yicha fan magistri - Master of Science in Marketing

Ilmiy magistr Marketing (yoki MS Marketing) a aspirantura bu talabani ishlashga tayyorlaydi o'rta boshqaruv -va yuqorida ko'rsatilgan marketing pozitsiyalari. Marketing doirasidagi aniq soha talaba, ularning dasturi va ular ishlaydigan firma bilan bog'liq. Maydonlar o'z ichiga olishi mumkin tovarlarni boshqarish,[1] raqamli marketing,[2] integral marketing kommunikatsiyasi,[3] marketing tahlil va tadqiqot, marketing strategiyasi, narxlar strategiyasi va boshqalar.

MS Marketing darajasi va ning asosiy farqi Biznes ma'muriyati magistri (MBA) darajasi - bu darajadagi marketing kurslarining kerakli soni. Odatda MBA darajasi marketing yoki 4-6 kurslarning boshqa sohalarida konsentratsiyaga ega bo'lishi mumkin. MS Marketing darajasi odatda 10-12 marketing kurslariga ega bo'ladi. MBA kurslarni taklif qiladi buxgalteriya hisobi, Moliya, biznes strategiya, marketing, tashkiliy xatti-harakatlar va boshqa umumiy biznes kurslari ixtisoslashgan darajadan ancha past[4] masalan, marketing kurslarini talab qiladigan MS Marketing darajasi, ehtimol bir nechtasi bilan to'ldirilgan fakultativlar tahlil kabi boshqa sohalarda.

Maktablar

Maktab nomiManzilDastur turi
Alabama universitetiAlabamaMS Marketing
Arizona universitetiArizonaMS Marketing
Janubiy Kaliforniya universitetiKaliforniyaMS Marketing
Golden Gate universitetiKaliforniyaMS IMC & PR
Kolorado universiteti DenverKoloradoMS Marketing
Denver universitetiKoloradoMS Marketing
Muqaddas yurak universitetiKonnektikutMS Digital Marketing
Janubiy Florida universitetiFloridaMS Marketing
Tampa universitetiFloridaMS Marketing
Florida xalqaro universitetiFloridaMS Marketing
Jorjiya universitetiGruziyaMS Marketing tadqiqotlari
Jorjiya davlat universitetiGruziyaMS Marketing
Illinoys Texnologiya InstitutiIllinoysMS Marketing Analytics
Illinoys universiteti - ChikagoIllinoysMS Marketing
Janubiy Illinoys universiteti EdvardsvillIllinoysMS Marketing tadqiqotlari
Depol universitetiIllinoysMS Marketing
Chikagodagi Loyola universitetiIllinoysMS Integrated Marketing Communication
Ruzvelt universitetiIllinoysMS Integrated Marketing Communication
Shimoli-g'arbiy universitetiIllinoysMS Integrated Marketing Communication
Indiana universitetiIndianaMS Marketing
Purdue universitetiIndianaMS Marketing
Merilend universitetiMerilendMS Marketing Analytics
Jons Xopkins universiteti Carey Business SchoolMerilendMS Marketing
Worcester Politexnika institutiMassachusets shtatiMS Marketing va Innovatsiya
Suffolk universitetiMassachusets shtatiMS Marketing
Bentli universitetiMassachusets shtatiMS Marketing Analytics
Boston universitetiMassachusets shtatiMS IMC
Emerson kollejiMassachusets shtatiGlobal marketing kommunikatsiyasi va reklama bo'yicha magistr / MA integral marketing kommunikatsiyasi
Michigan shtati universitetiMichiganMS Marketing tadqiqotlari
Uolsh buxgalteriya va biznes kollejiMichiganMS Marketing
Sharqiy Michigan universitetiMichiganMS IMC
Miluoki muhandislik maktabiMinnesotaMS Marketing va eksportni boshqarish
Valden universitetiMinnesotaMS Marketing
Sent-Luisdagi Vashington universitetiMissuriMS Customer Analytics
Bellevue universitetiNebraskaMS strategik marketing
Janubiy Nyu-Xempshir universitetiNyu-XempshirMS Marketing
Roberts Ueslian kollejiNyu YorkMS strategik marketing
Rensselaer politexnika institutiNyu YorkMarketingda konsentratsiyali MS boshqarish
Baruch kollejiNyu YorkMS Marketing
Hofstra universitetiNyu YorkMS Marketing, MS Marketing tadqiqotlari
Fordxem universitetiNyu YorkMS Marketing Intelligence
Kolumbiya universitetiNyu YorkMS Marketing
Nazaret kollejiNyu YorkMS IMC
Nyu-York universitetiNyu YorkMS Integrated Marketing
Rochester universitetiNyu YorkMarketing tahlilining magistrlari
Sent-Jons universitetiNyu YorkMS Marketing
Hult xalqaro biznes maktabiNyu-York, Massachusets, Kaliforniya, Buyuk Britaniya, Xitoy, DubayXalqaro marketing magistri
Cincinnati universitetiOgayo shtatiMS Marketing
Franklin universitetiOgayo shtatiMS Marketing va Aloqa
Guelph universitetiOntarioMS Marketing & Consumer Studies
Avliyo Jozef universitetiPensilvaniyaMS Xalqaro marketing
Temple universitetiPensilvaniyaMS Digital Innovation and Marketing
Pitsburg universitetiPensilvaniyaMijozlar haqidagi tushuncha ustasi
Saskaçevan universitetiSaskaçevanMS Marketing
Klemson universitetiJanubiy KarolinaMS Marketing
Vanderbilt universitetiTennessiMS Marketing
Sharqiy Tennessi shtati universitetiTennessiMS Digital Marketing
Arlington shahridagi Texas universitetiTexasMS Marketing tadqiqotlari
Texas A&M universitetiTexasMS Marketing
Xyuston universitetiTexasMS Marketing
Ostindagi Texas universitetiTexasMS Marketing
Dallasdagi Texas universitetiTexasMS Marketing
Ozodlik universitetiVirjiniyaMS Marketing
Tinch okeanining Lyuteran universitetiVashingtonMS Marketing tadqiqotlari
Amerika universitetiVashingtonMS Marketing
Jorjtaun universitetiVashingtonMPS Integrated Marketing Communication
G'arbiy Virjiniya universitetiG'arbiy VirjiniyaMS IMC
EAN universitetiBogota, KolumbiyaGlobal marketing bo'yicha MS
Los-Andes universitetiBogota, KolumbiyaMarketing bo'yicha magistr

Shuningdek qarang

Adabiyotlar

  1. ^ Rauschnabel, Filipp A.; Krey, Nina; Babin, Barri J.; Ivens, Bjoern S. (2016-08-01). "Oliy ta'limdagi tovar menejmenti: Universitet brendining shaxsiy shkalasi". Biznes tadqiqotlari jurnali. 69 (8): 3077–3086. doi:10.1016 / j.jbusres.2016.01.023.
  2. ^ Wymbs, Cliff (2011). "Raqamli marketing: yangi" akademik mutaxassislik vaqti keldi ". Marketing ta'limi jurnali. 1–14: 14.
  3. ^ Keyvud, Klark (1991). "Integratsiyalashgan marketing kommunikatsiyalari: magistr darajasining yangi kontseptsiyasi". Jamoatchilik bilan aloqalarni ko'rib chiqish. 17 (3): 237–244. doi:10.1016 / 0363-8111 (91) 90020-L.
  4. ^ Laud, Robert L.; Jonson, Metyu S. (2013-03-01). "MBA o'quv dasturidagi taraqqiyot va regress: karyera va amaliy ko'nikmalardagi bo'shliq". Tashkilotni boshqarish jurnali. 10 (1): 24–35. doi:10.1080/15416518.2013.781398.