Cordiant Communications Group - Cordiant Communications Group

Cordiant Communications Group
SanoatReklama
TaqdirTomonidan sotib olingan WPP guruhi
Tashkil etilgan1995; 25 yil oldin (1995)
Ishdan bo'shatilgan2003 (2003)

Cordiant Communications Group edi reklama agentligi 1995 yildan 2003 yilgacha bo'lgan biznesdagi konglomerat. 2001 yilda Cordiant dunyodagi sakkizinchi yirik reklama guruhi bo'lib, uning taxminiy yalpi daromadi 1,2 milliard AQSh dollarini va 13,4 milliard AQSh dollar atrofida hisob-kitoblarni amalga oshirdi.

Soatchi birodarlar haydab chiqarilgandan keyin Saatchi va soatchi, u Cordiant deb o'zgartirildi.[1] 1997 yilda Cordiant ikkiga bo'lindi: Cordiant Communications Group va Saatchi & Saatchi (ikkinchisi o'zlashtirgan Publicis Groupe 2000 yilda).[2] 2003 yilda, WPP guruhi Cordiant uchun muvaffaqiyatli taklif.[3]

Adabiyotlar

  1. ^ "Saatchi va Saatchi Cordiantga aylandi". Mustaqil. 1995-03-17. Olingan 2020-01-23.
  2. ^ Journal, The Wall Street-ning Sara Ellison shtabining xodimi (2000-06-22). "Publicis, Saatchi va Saatchi birlashishi an'anaviy firma yaratadi". Wall Street Journal. ISSN  0099-9660. Olingan 2020-01-23.
  3. ^ "WPP Cordiant-ni 266 million funt taklif qiladi". Euromoney. Olingan 2020-01-23.