NBC Olimpiya o'yinlari - NBC Olympic broadcasts

Olimpiya o'yinlari NBC
Olympics on NBC logo.jpg
JanrOlimpiada teletranslyatsiyalari
Ishlab chiqaruvchi mamlakat; ta'minotchi mamlakatQo'shma Shtatlar
Asl tilIngliz tili
Yo'q fasllar14
Ishlab chiqarish
Ishlab chiqarish joyiTurli xil olimpiya joylari (tadbir telestastrlari va studiya segmentlari)
Kamerani sozlashKo'p kamerali
Ish vaqtiTurli xil
Ishlab chiqarish kompaniyalariNBC Olimpiya o'yinlari, MChJ
(NBC Sport guruhi )
Chiqarish
Original tarmoqNBC Sports
NBCSN
Universo
MSNBC
CNBC
Golf kanali
NBC Sport mintaqaviy tarmoqlari
Telemundo
Telemundo deportlari
Kislorod
AQSH
Bravo
Olimpiya kanali
Rasm formati480i (SDTV ),
1080i (HDTV ),
2160p (4K UHDTV )
Asl nashr1964 yil 10 oktyabr (1964-10-10) - 1964 yil 24 oktyabr (1964-10-24)
1972 yil 3 fevral (1972-02-03) - 1972 yil 13 fevral (1972-02-13)
1988 yil 17 sentyabr (1988-09-17) –
hozirgi
Tashqi havolalar
Veb-sayt

Ning ko'rsatuvlari Yoz va Qish Olimpiya o'yinlari tomonidan ishlab chiqarilgan NBC Sports ning turli xil tarmoqlarida namoyish etiladi NBCUniversal ichida Qo'shma Shtatlar shu jumladan NBC translyatsiya tarmog'i, Ispan tili tarmoq Telemundo, va kompaniyaning ko'plab kompaniyalari kabel tarmoqlari. Ushbu tadbir teleko'rsatuvlar, asosan, kechki payt va dam olish kunlari NBC telekanalida efirga uzatiladi, shu bilan uning kabel tarmoqlarida turli vaqtlar bo'ladi (masalan, fond bozori kuni yopilgandan keyin) CNBC, erta tongda MSNBC, bir kechada AQSh tarmog'i va turli soatlar NBCSN ).

Odatda har bir eshittirish boshlanganda va homiylarning reklama taxtalarida e'lon qilingan teledasturlarning efirdagi nomi har doim ushbu o'yinlarning rasmiy nomi hisoblanadi - masalan, XXIX Olimpiada o'yinlari uchun 2008 yil yozgi o'yinlar. Biroq reklama reklama logotiplari "Pekin 2008" kabi joylashuv va yil nomlarining keng tarqalgan shakllarini aks ettirishi mumkin.

NBC yozgi Olimpiya o'yinlariga Amerikaning translyatsiya qilish huquqiga ega 1988 yilgi o'yinlar va buyon Qishki Olimpiya o'yinlariga bo'lgan huquqlar 2002 yilgi o'yinlar. 2011 yilda NBC telekanali bilan 4.38 milliard dollarlik shartnomaga rozi bo'ldi Xalqaro Olimpiya qo'mitasi orqali Olimpiadani translyatsiya qilish 2020 yilgi o'yinlar, Olimpiya tarixidagi eng qimmat televizion huquqlarga oid bitim.[1] Keyin NBC Olimpiadani 2032 yilgi o'yinlar orqali efirga uzatish uchun 2014 yil 7 mayda 7,75 milliard dollarlik shartnomani uzaytirishga rozi bo'ldi.[2] NBC telekanali ham Amerikaning televizion huquqlarini qo'lga kiritdi Yoshlar Olimpiya o'yinlari, boshlanishi 2014,[3] va Paralimpiya o'yinlari uchun 2014 va 2016 nashrlar.[4] NBC XOQning asosiy daromad manbalaridan biridir.[5]

NBC-ning Olimpiadani yoritishi voqealarni lentada kechiktirgani, ushbu tadbirlarni o'zlarining lenta orqali kechiktirilgan efirga uzatilishidan oldin voqealar natijalarini buzganligi, translyatsiyalarini to'g'ridan-to'g'ri emas, balki ko'ngil ochish uchun mo'ljallangan dasturga o'xshash qilib tahrir qilgani uchun tanqid qilindi. jonli sport tadbirlari,[6][7] shuningdek, tanqidiy material kabi munozarali mavzulardan qochish Rossiya da 2014 yilgi Olimpiada.[8]

Tarix

Dastlabki qamrov

1964 yil yozgi Olimpiya o'yinlari

NBC 1964 yilda birinchi Olimpiya o'yinlarini televizion namoyish qildi, o'sha yili translyatsiya qilganida Yozgi Olimpiada dan Tokio. Tarmoq buni yordamida Syncom 3 to'g'ridan-to'g'ri eshittirish uchun sun'iy yo'ldosh. O'sha yili NBC telekanalining ochilish marosimlari haqidagi translyatsiyasi to'g'ridan-to'g'ri to'g'ridan-to'g'ri efirga uzatilgan birinchi rangli translyatsiya bo'ldi sun'iy yo'ldosh AQShga qaytib.[9]

Olimpiya musobaqasining o'zi oq-qora rangda efirga uzatildi. Syncom 3 sun'iy yo'ldoshidan foydalanish orqali voqealar sodir bo'lganidan bir necha soat o'tgach, kundalik yoritilgan paketni ko'rish mumkin edi; aks holda, videotasma qutilari uchib o'tilgan tinch okeani va ertasi kuni amerikalik tomoshabinlarga efirga uzatildi.[10]

Anker sifatida xizmat qilish Bill Genri, keyin NBC News Ham bosma, ham efirga uzatiladigan yangiliklarda katta tajribaga ega bo'lgan Tokio byurosi rahbari. Pley-pley sharhlovchilari kiritilgan Bud Palmer va Jim Simpson, sobiq olimpiyachilar esa Rafer Jonson va Myurrey Rouz tahlilchi sifatida xizmat qilgan.

1972 yilgi qishki Olimpiya o'yinlari

NBC birinchi bo'lib Qishki Olimpiya o'yinlarini namoyish qildi 1972.[11] Anchorred tomonidan Kert Govdi, O'shandan beri aksariyat ko'rsatuvlar jonli efirda namoyish etildi tog 'chang'isi va tezyurar uchish bilan mos keladigan ertalab o'tkazildi Bosh vaqt AQShning Sharqiy qirg'og'ida NBC telekanal huquqini Sapporo Olimpiadasi guruhidan sotib olgan bo'lsa-da, ular bilan shartnoma tuzish kerakligini bilmaganlar NHK har bir joyda efirga uzatiladigan stendlar uchun. NBC buni bilgan payt juda kech edi. Kabinetlar qurilgan edi, bo'shashadigan joy yo'q edi. Binobarin, hamma monitorlarda ishlashdi.

O'zining televizion televizion debyutini o'tkazadigan yosh sport ustasi Sapporo 26 yoshli yigit edi Al Mayklz, o'yinlar davomida xokkey o'ynab kim o'ynagan. Sakkiz yil o'tgach, u mashhur 1980 yilni chaqiradi "Muz ustidagi mo''jiza "o'sha yili Qishki o'yinlar yilda Plasid ko‘li uchun ABC Sport.

1980 yil yozgi Olimpiya o'yinlarini boykot qilish

NBC telekanali AQSh uchun translyatsiya huquqini qo'lga kiritgan edi 1980 yil yozgi Olimpiya o'yinlari,[12] lekin qachon Amerika Qo'shma Shtatlari Olimpiya qo'mitasi AQSh sportchilarini sharaflash uchun uyida saqlab qolishdi boykot tomonidan e'lon qilingan Prezident Jimmi Karter, teledasturlar juda katta miqyosda qaytarib olindi. Oxir-oqibat, rejalashtirilgan 150 soatlik qamrov bir necha soatga qisqardi. Asosiy voqealar mahalliy NBC telekanallarida mahalliy yangiliklardan foydalanish uchun berildi. Biroq, ko'plab filiallar NBC telekanali ko'rsatgan bir necha soat davomida o'zlarining mahalliy yangiliklarida yoki aniq efir vaqtlarida Olimpiadaning muhim voqealarini namoyish qilishdan bosh tortdilar.

NBC telekanalining keng qamrovli eshittirishlari asosiy vaqt ankrajining nomidan oldin bekor qilindi; aytilgan edi NBC Nightly News langar Jon kantsler (ilgari kim sifatida xizmat qilgan Moskva NBC News uchun byuro rahbari), shuningdek, sportchilar Bryant Gumbel[13][14] va Dik Enberg Ma'lumotlarga ko'ra, asosiy vaqt studiya boshlovchisi sifatida ko'rib chiqilgan. Bryant Gumbel oxir-oqibat Seulning birinchi payt boshlovchisi bo'lib ishlagan, Dik Enberg esa marosimlarni 1996 yil yakuniga qadar o'tkazgan.

1988 yil Seulda yozgi Olimpiya o'yinlari

Keyin NBC televideniega chiqish huquqini taklif qildi va yutdi 1988 yil yozgi Olimpiya o'yinlari. Tarmoq rasmiylari tashkilotchilarni bunga ishontirdilar Seul oltin medalli finallarning aksariyatini peshindan keyin AQShda o'tgan kechaning asosiy vaqtiga to'g'ri keladigan (ikkala Janubiy Koreya ham g'arbiy chegarada joylashganligi sababli) Xalqaro sana liniyasi, vaqt zonalaridagi farqlarga qo'shimcha ravishda).

Bugun hammuallifi Bryant Gumbel asosiy vaqt mezbon edi[15] o'sha yil; Bob Kostas esa tunda teledasturlarni uyushtirdi Jeyn Pauli erta tongda ko'rsatuvlar mezbonlaridan biri edi. Gumbel va Dik Enberglar ochilish va yopilish marosimlarining hammualliflari bo'lishdi.

Maykl Vaysman tarmoq uchun 1988 yilgi yozgi Olimpiya o'yinlarini yoritadigan jamoani boshqargan.[16] Ushbu xodimlardan biri kelajakdagi NBC Entertainment va CNN Prezident Jeff Tsuker, Vaysman kimni tadqiqotchi sifatida yollagan.[17]Vaysman: "Mening vakolatim faqat ABC Olimpiadani qila oladigan sirni buzishdir" deb, Olimpiadani ishlab chiqarishni qiyin deb hisobladi.[18] Vaysman "Seul qidiruvchilarini" yig'di, bu ixtisoslashtirilgan sport muxbirlari guruhi, o'yinlar paytida yangiliklarni kuzatib borish.[19] Ba'zilar jurnalistlarning o'yinlarga bo'lgan e'tiborini tanqid qildilar.[20] Vaysman esa, ohangni himoya qilib, "biz eshitgan tanqid shuki, odamlar ijobiy yangiliklarni eshitishni istaydilar ... biz Amerika jamoasi emasmiz. Biz Amerika jamoasi uchun aniq ildiz otmoqdamiz, ammo biz hech narsani oqlamoqchi emasmiz" dedi. . " Vaysman Olimpiya o'yinlari uchun taqdim etgan boshqa g'oyalarga tayanib sakrash va gimnastika kabi muayyan tadbirlar uchun miniatyura "nuqtai kameralari" kiradi; "Olimpiya xronikalari", sportchilar va o'tgan Olimpiadadagi daqiqalarni aks ettiruvchi profillar; va asl nusxasini o'z ichiga olgan Olimpiada saundtrek Uitni Xyuston Qo'shiq, "Vaqtdagi bir lahza ”.[21] NBC Olimpiya o'yinlarini yoritgani uchun ettita Emmi mukofotiga sazovor bo'ldi.[22]

Qiziqarli natija shu edi, chunki Qo'shma Shtatlarda 1988 yil NFL mavsumi yangi boshlagan edi, NBC teshiklarni (birinchi navbatda, pley-pley translyatorlari) Kurt Govdi kabi taniqli eski translyatorlar bilan bog'lab qo'yishi mumkin edi, Rey Skott va Merle Harmon, Boshqalar orasida. Marv Albert qo‘ng‘iroq qilayotgan edi boks Olimpiya o'yinlari paytida Ferdi Pacheko. Ayni paytda, Don Kriki va Bob Tramp deb nomlangan suzish (yonma-yon Candy Kosti-Burk uchun sinxronlashtirildi voqealar va Jon Naber ) va voleybol (yonma-yon Kris Marlou ) mos ravishda. Charli Jons deb nomlangan yengil atletika (yonma-yon Frank Shorter va Duayt Stounz ) va Jimmi Cefalo kunduzgi mezbon sifatida xizmat qilgan. Bob Kostas (ilgari aytib o'tilganidek) va Geyl Gardner NBC telekanalining kechki payt mezbonlari edi. Dik Enberg ochilish va yopilish marosimlarida mezbon bo'lib xizmat qildi va chaqirdi erkaklar basketboli (yonma-yon Al McGuire ) va gimnastika (yonma-yon Meri Lou Retton va Bart Conner ). Jey Rendolf deb nomlangan beysbol Olimpiya o'yinlari paytida Jim Kaat.

1992 va 1996 yilgi yozgi Olimpiya o'yinlari

Xuddi uning ustozi kabi Roone Arledge oldin bor edi ABC, Dik Ebersol, kim egallab oldi NBC Sports yilda 1989, Olimpiadani o'z tarmog'ining sport televizion dasturining asosiy qismiga aylantirishga qaror qildi. NBC Yozgi O'yinlar qamrovini keyingi o'n yillikda davom ettirdi 1992 yil yozgi Olimpiya o'yinlari yilda "Barselona" va 1996 yil yozgi Olimpiya o'yinlari. 1992 yilgi o'yinlar uchun Ebersol 1992 yilgi o'yinlar uchun o'sha paytdagi rekord 401 million dollar to'lab, o'z xodimlarini ham, boshqalarni ham hayratga soldi.[23][24] Keyin tarmoq 1996 yilgi Olimpiadani translyatsiya qilish uchun 456 million dollar to'lagan.[25] Ilgari Seulda tunda kechqurun yoritilgan, Bob Kostas birinchi marta mezbon sifatida Barselonada debyut qildi. Bu uning Rio orqali o'tkazgan roli 2016 Yozgi Olimpiada.

1992 yilgi Olimpiya o'yinlari

O'yinlarni efirga uzatish xarajatlarini qoplash uchun tarmoq birlashdi Cablevision uchun Uch karra. Xizmat qizil, oq va ko'k kanallardan iborat bo'lib, ular tomoshabinga tarmoqning dastlabki paytidagi teletranslyatsiyasida namoyish qilinishidan oldin ham xohlagan narsalarini tomosha qilishga imkon berdi. Biroq, bu xizmat 100 million dollarni yo'qotgan va 200 000 abonentga ega bo'lgan juda yomon muvaffaqiyatsizlikka uchragan. Bundan tashqari, asosiy tarmoqning qamrovi haddan tashqari ko'p ishlab chiqarilgandek tuyulgan va tomoshabinlar ba'zi natijalarni NBC telekanali efirga uzatilishidan 10 soat oldin bilishgan darajada tuyulardi. Atlanta uchun NBC qo'shimcha simi qamroviga ega emas edi.

1996 yil Olimpiya parkidagi bombardimon

Myunxendagi Arledge singari, Ebersol bilan ham shug'ullanishi kerak edi Tezkor xabarlar Atlanta o'yinlari paytida. Davomida Yuz yillik Olimpiya parkidagi portlash 1996 yilda NBC telekanali o'z ko'rsatuvlarini to'xtatib qo'ydi voleybol o'yin va yangiliklarni bir necha soat tijoratsiz translyatsiya qiling. ABC-ning 1972 yil Myunxendagi ko'rsatuvlari singari, asosiy vaqt mezbonlari bombardimonni qamrab olmadilar. Ushbu rol ikkalasiga ham tegishli edi Xanna bo'roni va Jim Lamplei qamrovni almashtirishdan oldin birinchi yarim soat davomida NBC Nightly News langar Tom Brokaw. Ikkinchi soatdan so'ng, NBC telekanalning Atlantadagi filiali sifatida eksklyuziv edi, WXIA-TV, intervyu jarayonida edi Janet Evans bombardimon paytida.

Kabel va sun'iy yo'ldosh xizmatlari jalb qilinadi

Eshittirish huquqining ortib borayotgan xarajatlarini qoplash uchun NBC murojaat qildi kabel va sun'iy yo'ldosh qo'shimcha qamrovni ta'minlashga yordam beradigan xizmatlar. Triplecast-ga pullik ko'rish tajribasi muvaffaqiyatsiz tugaganidan so'ng, NBC tobora ko'payib borayotgan simi kanallariga suyanib qoldi (ayniqsa, ota-onadan keyin) General Electric 2004 yil sotib olish Vivendi Universal shakllantirmoq NBC Universal ) Olimpiya tadbirlarini qo'shimcha yoritishni ta'minlash.

2000-yillar

2000 yilgi Olimpiya o'yinlari qamrovi bir necha bor o'zgargan:

  • NBC butun o'n yil davomida AQShning Olimpiya o'yinlari uchun yagona huquq egasiga aylandi. Tarmoq haqli ravishda "Amerikaning Olimpiya Tarmoqlari" deb maqtanishlari mumkin edi, chunki u televizorda Olimpiada birinchi namoyish etilgandan buyon eng uzoq va eng qimmat majburiyatni oldi. 1996 yilgi yozgi Olimpiya o'yinlari va 2000 yildan 2008 yilgacha bo'lgan barcha o'yinlar uchun NBC jami 3,5 milliard dollar to'lagan, asosan Xalqaro Olimpiya qo'mitasi balki Amerika Qo'shma Shtatlari Olimpiya qo'mitasi va mahalliy tashkilotchilar. 2006 yilda NBC yana 2,2 milliard dollar to'lab, huquqlarni sotib oldi 2010 yilgi qishki Olimpiya o'yinlari va 2012 Yozgi Olimpiada[26] ammo 2010 yilgi translyatsiyalarda 223 million dollar yo'qotgan.[27]
  • Turli xillarning ko'tarilishi media platformalar Olimpiya o'yinlari qamrovi va mavjudligini kengaytirdi. NBC qo'shimcha kabel / sun'iy yo'ldosh qamroviga qaytdi 2000, ba'zi voqealar efirga uzatilishi bilan CNBC va MSNBC; an'anaviy ravishda CNBC asosan efirga uzatadi boks tadbirlari. Yilda 2004, deya qo'shimcha qildi u AQSh tarmog'i, Bravo va Telemundo, ularning barchasi bosh kompaniya NBC Universal o'n yil ichida sotib olgan edi. Yilda 2006, Universal HD O'yinlarni olib boradigan kanallar ro'yxatiga qo'shildi. Nihoyat, ichida 2008, voqealar bo'ldi oqim Internetda birinchi marta NBCOlympics.com veb-sayti orqali yashash (shuningdek 2008 yilda, Kislorod qo'shimcha tarmoq sifatida Bravo o'rnini egalladi va NBC ishga tushirildi yuqori aniqlik ga bag'ishlangan kanallar basketbol va futbol musobaqalar). 2010 yilgi o'yinlar o'shanda qo'shilgan edi-raqamli ko'p tarmoqli tarmoq Umumjahon sport turlari, voqealar to'g'risida tahliliy dasturlarni olib bordi, kislorod va Bravo o'z jadvallarini saqlab qolish uchun butunlay chiqarib tashlandi.

Davomida 2006 yilgi qishki Olimpiya o'yinlari, USA Network kunlik studiya dasturini namoyish qildi figurali uchish bo'yicha musobaqalar, Olimpiya muzimezbonlik qilgan Meri Karillo kabi tahlilchilar va skeyterlar tomonidan namoyish etilgan Dik tugma ("Dikning tugmachasini bosish" tomoshabin elektron pochta segmentini boshqargan), Jeymi Sotish va Devid Pelletier.[28][29]

NBC-ni Comcast sotib olish (2011 yildan hozirgacha)

2011 yilda, Comcast dan NBC Universal kompaniyasining aksariyat boshqaruvini qo'lga kiritdi General Electric (Comcast-ning qolgan foizlari keyinchalik 2012 yilda sotib olingan); 2011 yil 6-iyun kuni NBCUniversal 2014, 2016, 2018 va 2020 yilgi Olimpiadalar uchun televizion huquqlarni qo'lga kiritganini e'lon qildi. ESPN /ABC va Tulki. To'liq to'plam 4,38 milliard dollarga teng bo'lib, bu Olimpiya tarixidagi eng qimmat televizion huquqlar shartnomasi bo'ldi. NBC telekanali uchun 775 million dollar to'lagan 2014 yilgi qishki Olimpiya o'yinlari yilda Sochi, Rossiya, va uchun $ 1,23 milliard 2016 Yozgi Olimpiada yilda Rio-de-Janeyro, Braziliya. NBC shuningdek, huquqlar uchun 963 million dollar to'lagan 2018 yilgi qishki Olimpiya o'yinlari (ichida.) Pxyonchxan, Janubiy Koreya) va 1.45 mlrd 2020 yilgi yozgi Olimpiada (ular ichida o'tkazilishi kerak edi Tokio, Yaponiya keyinchalik natijasida 2021 yilga qoldirildi Covid-19 pandemiyasi ).

Avvalgi Olimpiya o'yinlari paytida olingan tanqidlarga javoban, NBC telekanali ham boshlanishini e'lon qildi 2012, barcha tadbirlarni televizion yoki raqamli platformalar orqali to'g'ridan-to'g'ri translyatsiya qilishni rejalashtirgan. Bundan tashqari, NBC Sports Network (NBCSN; avval Versus, sotib olinganidan keyin NBC Sports tarkibiga kirgan), shuningdek, 2012 yilgi London o'yinlari bilan boshlanadigan Olimpiada o'yinlarini yoritishni qo'shib qo'ydi va jamoaviy sportga e'tibor qaratdi.[1][30][31] NBCSN o'yinlar davomida o'zlarining doimiy ko'ngilochar jadvallarini saqlab turadigan ikkala AQSh tarmog'ini almashtirib, qamrov uchun yoritilgan kabel tarmog'iga aylandi. 2012 yilgi Yozgi Olimpiada o'yinlarida Universal HD kompaniyaning kabel / sun'iy yo'ldosh qamrovidan olib tashlandi. Bravo Oksijen o'rniga qo'shimcha qamrovni (asosan tennis turnirini) namoyish etdi, Universal Sports yana tahlillarni taqdim etdi va televizion provayderlarga maxsus HD basketbol va futbol tarmoqlarini etkazib berdi.

2014 yilgi Qishki Olimpiya o'yinlari yana NBCSN-ni ta'kidlangan kabel tarmog'i sifatida ko'rdi, ammo NBCUniversal-ning kabel tarmoqlarida NBC telekanalining hafta oxiri yoritilishi sababli qo'shimcha qiyinchiliklar yuzaga keldi. Premer-liga, odatda NBCSN-da efirga uzatiladigan, ammo uning o'rniga Olimpiya o'yinlari tufayli AQSh tarmog'iga ko'chirilgan va odatda CNBC-da ko'rilgan o'yinlarning ba'zi yoritilishi birinchi kecha bilan almashtirilgan Westminster Kennel Club itlar namoyishi AQSh bilan har yili yuzaga keladigan ziddiyat tufayli WWE Dushanba Kechasi Xom. "Oltin Zona" deb nomlangan yangi onlayn-tarmoq bo'lib, unda voqealar tarzida prokatlarni aks ettirish imkoniyati mavjud NFL tarmog'i "s RedZone kanali va ESPN maqsad liniyasi (va tasodifan mezbonlik qilgan Endryu Sitsiliano, shuningdek, mezbonlarni NFL yakshanba chiptasi uchun RedZone-ning eksklyuziv versiyasi DirecTV ), shuningdek, O'yinlarni yoritishni ta'minlash uchun ishga tushirildi, u 2016 yilgi yoritishda saqlanib qoldi.

2016 yilda NBC taklif qila boshladi 4K ishtirok etuvchi xizmat ko'rsatuvchi provayderlar orqali kechiktirilgan tarkib (xususan DirecTV, Taomlar tarmog'i va Xfinity ) dan pastga o'zgartirilgan 8K tomonidan suratga olingan kadrlar NHK va OBS, bilan HDR va Dolby Atmos qo'llab-quvvatlash. 86 soatlik videotasvirlar taqdim etildi.[32][33] NBC filiali WRAL-TV yilda Raleigh, Shimoliy Karolina, shuningdek, ATSC 3.0 transmissiyalari bilan tajriba o'tkazgan, shuningdek, ushbu eksperimental tarzda Olimpiadaning 4K yoritilishini efirga uzatgan.[34][35]

Bilan golfni qayta tiklash Olimpiadaga, Golf kanali bilan NBC qamroviga qo'shildi NBC-ning golf ishlab chiqarish birligi ikkita turnirning bosh translyatori sifatida ham xizmat qiladi.[36] NBC telekanalining 2016 yildagi primetime bloki ham namoyish etildi Ta'riflovchi video xizmati orqali SAP kanali dan beri birinchi marta Federal aloqa komissiyasi teleradiokompaniyalardan ko'r va ko'zi ojizlar uchun ishlab chiqarishni kengaytirishni va tavsiflangan dasturlarga kirishni talab qilishga ruxsat berildi (garchi ko'rsatmalarga binoan jonli sport tadbirlari talab qilinmasa ham, NBCning sa'y-harakatlari butunlay ixtiyoriydir).[37]

2017 yil 28 martda NBC telekanali efirga uzatilishining yangi formatini qabul qilishini e'lon qildi 2018 yilgi qishki Olimpiya o'yinlari, Pxenchxanning AQShning Sharqiy vaqti bilan 14 soatlik farqidan foydalanish va uning avvalgi lenta kechiktirish amaliyotlarini tanqid qilish uchun barcha vaqt zonalarida jonli efirga e'tiborni qaratgan holda. Avvalgi kabi, primetime blok soat 8:00 da boshlandi va soat 5: 00da PT va avvalgi olimpiadalardan farqli o'laroq, translyatsiya qilish mumkin edi. Tadbir sessiyalari figurali uchish Amerika qit'asida efirga uzatilishi uchun ataylab ertalabki mashg'ulotlar bilan rejalashtirilgan (va o'z navbatida, NBC-ning qamrovi; NBC Olimpiya o'yinlari huquqlari uchun to'lagan katta to'lovlar tufayli XOQ NBC-ga tadbirlarni rejalashtirishga ta'sir ko'rsatishga ruxsat berdi) AQSh televizion reytingini iloji boricha maksimal darajaga ko'tarish; NBC 2014 yil 7 mayda Olimpiadani 2032 yilgi o'yinlar orqali namoyish etish uchun 7,75 milliard dollarlik shartnomani uzaytirishga rozi bo'ldi,[38] shuningdek, XOQ uchun asosiy daromad manbalaridan biridir).[5][39] Kech mahalliy yangiliklar uchun sharqda tanaffus qilindi, shundan so'ng "Primetime Plus" da davom etdilar, unda Sharqning kechasi va G'arbiy vaqt davomida qo'shimcha jonli efir namoyish etildi. Buning ortidan Bosh vaqt blokirovka qilish. NBCSN shuningdek primetime bloklarini jonli efirga uzatdi va qayta tiklandi Olimpiya muzi figurali konkida uchish uchun pre-shou sifatida xizmat qilish (mezbonlik qiladi Liam Makxu va Tanit Oq Pxyonchxandan), mezbonlik qilgan raqamli eksklyuziv post-shou bilan bir qatorda Krista Voda NBC Sports shtab-kvartirasidan.[40][41] Bob Kostas O'yinlar oldidan asosiy mezbon sifatida iste'foga chiqdi va uning o'rnini egalladi Mayk Tiriko.[42][43]

2018 yil 19 fevralda NBC telekanali efirga uzatishni boshladi Fallon Beshinchi, ning qisqartirilgan versiyasi Jimmi Fallon ishtirokidagi "Tonight Show", O'yinlarning qolgan ish kunlari uchun.[44][45]

Sharhlovchilar

Mahalliy qamrov

2006 yilgi Qishki Olimpiya o'yinlaridan beri mahalliy filiallar ko'pincha asosiy vaqtni yoritishdan oldin yarim soatlik dasturni namoyish qilishadi Olimpiya zonasiBu erda mahalliy ishlab chiqarilgan Olympian profillari va reklama materiallari va NBC News Channel filialining yangiliklar xizmatining hikoyalari bilan aralashtirilgan tarkib mavjud. Dastur shu kabi dastur asosida yaratilgan, O zonasi, bu NBC filialida namoyish etilgan KCRA-TV yilda Sakramento, Kaliforniya, 2004 yilgi yozgi Olimpiya o'yinlari paytida.[46][47]

Qabul qilish soatlari

YilXostSoat qamrovi
1964 YozTokio, YaponiyaUmuman olganda 15 soat.[48]
1972 yil qishSapporo, Yaponiya37[48]
1980 YozMoskva, Sovet Ittifoqibirinchi navbatda asosiy voqealar (6 soatlik asosiy voqealar)[48]
1988 yil yozSeul, Janubiy Koreya179.5[49]
1992 YozIspaniya, Barselona161[50] + Triplecast-da 1080[51]
1996 yil yozAtlanta, Amerika Qo'shma Shtatlari171[52]
2000 YozSidney, Avstraliya441.5[52]
2002 yil qishSolt Leyk-Siti, Amerika Qo'shma Shtatlari375.5[53][54]
2004 yil yozAfina, Gretsiya1210[52][55]
2006 yil qishTorino, Italiya416[53][56]
2008 yil yozPekin, Xitoy3600[49]
2010 yil qishVankuver, Kanada835[57]
2012 YozLondon, Buyuk Britaniya5535[58]
2014 yil qishSochi, Rossiya1539[59]
2016 YozRio-de-Janeyro, Braziliya6755
2018 QishPxyonchxan, Janubiy Koreya2400
2020 YozTokio, YaponiyaTBD
2022 yil qishPekin, XitoyTBD
2024 YozParij, FrantsiyaTBD
2026 qishMilan-Kortina, ItaliyaTBD
2028 YozLos-Anjeles, Amerika Qo'shma ShtatlariTBD
2030 qishTBATBD
2032 YozTBATBD

An'anaga ko'ra, NBC o'zining Olimpiya o'yinlarida birinchi navbatda marvel sportini televidenie orqali namoyish etdi. 2000 yilda tarmoq o'zining simli sheriklariga qamrovni qo'shganda, bu ularga boshqa sport turlarini namoyish etishga imkon berdi. 2004 yil yozgi o'yinlarda barcha 28 sport turlarini televidenie orqali namoyish etgan birinchi yil bo'ldi.[60] 2008 yilda onlayn translyatsiya yordamida NBC yozgi o'yinlarda o'tkazilgan ko'plab tadbirlarni jonli efirda namoyish etdi.

Musiqa

1992 yildan beri NBC Olimpiadasining asosiy mavzusi "Buglerning orzusi ", kompozitsiyasi Leo Arno tomonidan tarixiy ravishda ishlatilgan ABC Olimpiadani 1968 yildan beri yoritadigan asosiy mavzusi sifatida 1996 yil yozgi Olimpiya o'yinlari, kompozitsiyani an'anaviy ravishda davom ettirmoqdalar Jon Uilyams ' "Olimpiya fanati va mavzusi "uchun dastlab tuzilgan 1984 yil yozgi Olimpiya o'yinlari Los-Anjelesda. Uilyams shuningdek, Olimpiya o'yinlari va NBC telekanallari uchun boshqa ikkinchi darajali mavzularni, shu jumladan "Olimpiya ruhi" ni yaratdi (u asosiy mavzu sifatida ishlatilgan 1988, NBC-ning huquq egasi sifatida birinchi yili, "Bugler Dream" keyingi Olimpiadada qayta tiklanganidan oldin), "Heroes-ni chaqiring" ( ochilish marosimi yilda 1996 ),[61] va "Chempionlar chaqiruvi "(bu uchun yozilgan 2002 yilgi qishki Olimpiya o'yinlari ).[62][63][64][65]

1996 yildan beri NBC telekanali ham ishlatilgan Rendi Edelman - qisqa muddatli mavzudan qo'shiq Tulki seriyali Brisko okrugining sarguzashtlari, kichik. uni qamrab olish paytida. NBC telekanali Edelmanga o'zi uchun tematik musiqa yaratishni buyurdi Milliy futbol ligasi yoritilishi (film uchun o'z balining bir qismini oldindan ishlatishdan kelib chiqadi Gettisburg uning yoritilishi uchun Breeder kubogi ) va mavzu Edelman tarmoqni yuborgan ish portfeliga kiritilgan. Edelman trek "to'g'ri ruhga ega bo'lganga o'xshaydi. Bu juda oqimli ohangga ega, g'alaba qozongan va ma'lum bir iliqlikka ega. Va uning oxirida bu kabi barcha televizion narsalarga ega bo'lgan" tugma "bor "Agar uni 15 soniyali narsaga aylantirish kerak bo'lsa, juda yaxshi ishlaydigan tugaydigan gullash." Katta ijodiy prodyuser Mark Levi, Jon Uilyams singari Edelman to'plagan asarlar Olimpiadaning "mutanosibligi va hissiyotlari" bilan bo'lishishini his qildi.[66]

Yanni "Insonni nishonlashda" deb nomlangan ushbu parcha, CBS tomonidan foydalanish uchun taklifni rad etgan 1992 yilgi qishki Olimpiya o'yinlari, 1992 yilgi Yozgi Olimpiya o'yinlari uchun maxsus oldindan ko'rish paytida ishlatilgan; O'sha paytda NBC Olimpiadasi prodyuseri musiqachi bilan do'st edi. O'yinlar paytida NBC uni ishlatmagan bo'lsa-da, keyinchalik qo'shiq uni qabul qildi golf teledasturlar va uning yoritilishi uchun foydalaniladi USGA turnirlar (masalan AQSh ochiq chempionati ) 2015 yilgacha va Ochiq chempionat 2016 yildan beri.[67][68] Davomida 2008 yil yozgi Olimpiya o'yinlari, NBC qisqacha jonlandi "Dumaloq to'p ", the Jon Tesh - birinchisining musiqiy musiqiy kompozitsiyasi NBC-da NBA, yoritish paytida mavzuli musiqa sifatida basketbol musobaqalari.[69]

NBC boshqasidan foydalandi mashhur musiqa Olimpiadani yoritishda ham. Fillip Fillips ' "Uy "(qo'shiqchining g'alaba qozonganidan keyin debyut singl o'n birinchi mavsum ning American Idol ) ayollar gimnastikasini joriy etuvchi segment uchun ishlatilgan 2012 Yozgi Olimpiada; segment qo'shiqqa bo'lgan qiziqishni yangilab, uning qayta qo'shilishiga sabab bo'ldi Billboard Issiq 100 va oxir-oqibat # 9 darajaga ko'tarildi (birinchi marta qo'shiq bitta kalendar yilida Hot 100-da ikkita alohida eng yaxshi 10 marotaba ishlagan).[70][71][72][73] 2016 yilgi yozgi Olimpiada o'yinlari oldidan NBC Olimpiadaning eng muhim voqealari o'rnatilgan reklama videosini chiqardi Keti Perri Yaqinda chiqqan singl "Rise ".[74][75] "Bu men "ning soundtrackidan Eng buyuk shoumen shuningdek, NBC telekanalini yoritishda ishlatilgan 2018 yilgi qishki Olimpiya o'yinlari.[76]

Tanqid

Noqonuniy ayblovlar

Har bir mamlakatning translyatsiyasi ma'lum bir darajada uy sportchilariga nisbatan g'arazli bo'lsa-da, NBC go'yoki ko'proq amerikalik sportchilarga va boshqa mamlakatlarning boshqa sportchilariga kam e'tibor qaratgani uchun tekshiruvga duch keldi, ayniqsa tarmoqning lentasi kechiktirilgan vaqt davomida efirga uzatilishi paytida. Bu asossiz ekanligi isbotlandi va haqiqatan ham NBC boshqa mamlakatlarning sportchilarini qamrab olgan deb hisobladi, boshqa mamlakatlarning olimpiya translyatsiyalariga qaraganda. NBC-ning AQSh sportchilariga yo'naltirilganligi bir qator tadqiqotlarning mavzusi bo'lib, natijada NBC Qishki O'yinlarga qaraganda Yozgi O'yinlar davomida AQSh sportchilariga ko'proq e'tibor qaratgan.[77][78][79] Qachon NBC 2014 Olimpiadasidagi dastlabki translyatsiya Kanadadagi ko'rsatuvlar bilan taqqoslanganda CBC, CBC kanadalik sportchilarga AQSh sportchilariga nisbatan NBC ga qaraganda statistik jihatdan katta farq bilan ko'proq ahamiyat berganligi aniqlandi.[80] Bundan tashqari, Rossiya kabi davlatlar (translyatorlar Birinchi kanal va Televizorga mos keling ), faqat o'z sportchilariga e'tibor bering, ular qatnashmaydigan tadbirlarni e'tiborsiz qoldiring.[81] Aksincha, NBC ko'pincha sevimli chet elliklarga katta e'tibor bag'ishlaydi Useyn Bolt.[82]

Tasmani kechiktirish va qamrovni formatlash

NBC telekanalining dastlabki vaqtdagi efirga uzatilishi kechiktirilishi ko'p yillar davomida katta tanqidlarga duch keldi. Tomoshabinlar voqealarni real vaqtda uzluksiz ko'rishlari mumkin bo'lgan jonli efirdan farqli o'laroq, NBC telekanalining lentani kechiktirish amaliyoti reklama roliklarini kesib tashlashga va tegishli tadbirda ishtirok etadigan amerikalik sportchilarning profillarini namoyish qiladigan segmentlarni qo'shishga imkon beradi, bu esa kechikishni yanada kuchaytiradi. 1992 yilda NBC Sports telekanalining o'sha paytdagi ijrochi prodyuseri Terri O'Nil lenta orqali eshittirishlarni jonli efirda ko'rsatilgandek namoyish qilish amaliyotini tasvirlash uchun "ishonarli darajada jonli" iborasini yaratdi.[83]

Davomida 2000 yil yozgi Olimpiya o'yinlari, NBC va uning kabel kanallarida namoyish etilgan har bir voqea Amerika Qo'shma Shtatlari va vaqti o'rtasidagi farq tufayli lenta kechikishida namoyish etildi Sidney, Avstraliya, bundan mustasno Erkaklar oltin medali basketbol o'yini.[84][85] Kassetaning katta kechikishi og'ir tanqidlarga olib keldi, chunki ba'zi voqealar tugallangandan 16 soat o'tgach efirga uzatildi, bu esa tomoshabinlarga raqobatdosh do'konlardan (shu jumladan, NBC-ning ertalabki shousidan natijalarni bilib olish uchun etarli vaqt ajratdi). Bugun ). Darhaqiqat, dastlabki raqamlar Sidneyni Qo'shma Shtatlardagi eng past reytingli Olimpiadalardan biri ekanligini ko'rsatdi 1968 yilda Mexiko, va nisbatan 21% past 1988 - keyingi o'yinlar iyul va avgust oylarida emas, sentyabr oyi oxirida bo'lib o'tdi. Rejalashtirilganligi sababli, O'yinlar, shuningdek, mahalliy sport turlari, shu jumladan boshlanishi bilan mashg'ul bo'lgan davr bilan raqobatlashishi kerak edi NFL va kollej futboli fasllar (a Dushanba kuni kechqurun futbol O'yin faqat bir kecha Olimpiada yoritilishi bilan zo'rg'a mag'lubiyatga uchradi) va oxirgi hafta Beysbolning oliy ligasi muntazam mavsum.[86][87]

Ushbu lentani kechiktirish va tahrirlash amaliyotlari va NBC Sports rahbarlarining ushbu tanqidlarga javoblari tufayli ular Olimpiadaga ko'proq o'xshashlikda ayblanmoqda haqiqat televidenie, an'anaviy sport translyatsiyasidan farqli o'laroq.[6][88][89] Masalan, davomida 2012 Yozgi Olimpiada, NBC Sports raisi Mark Lazarusning ta'kidlashicha, nima uchun ular Rossiyadagi dastlabki vaqtlarini qamrab olishgan? Kseniya Afanasyeva paytida tushish ayollar gimnastikasi badiiy jamoasi "vaqt manfaati uchun" edi. Biroq, The New York Times Afanasyevaning butun rejimi atigi 1 daqiqa 38 soniya bo'lganligini ta'kidladi va tanqidchilar tahrir qilishning asl sababi drama va AQSh jamoasining so'nggi turda Rossiya jamoasini mag'lub etishi to'g'risida noaniqlik yaratish ekanligini ta'kidladilar.[88] Va paytida 2014 yilgi qishki Olimpiya o'yinlari, NBC Rossiya figurali uchish musobaqalarini birinchi marotaba namoyish etishda davom etdi Evgeni Plyushenko da erkaklar o'rtasidagi yakkalik musobaqasi jarohati tufayli bir necha soat oldin orqaga qaytishga majbur bo'lgan bo'lsa ham.[90]

Oldin o'tkazilgan matbuot tadbirida 2016 Yozgi Olimpiada, marketing bo'yicha bosh ofitser Jon Miller Olimpiada "natija haqida emas, balki safar haqida" ekanligini ta'kidlab, uning dastlabki paytdagi ma'lumotlarini formatlashda so'z yuritdi. Olimpiadani tomosha qiladigan odamlar, ayniqsa, sport muxlislari emas. O'yinlarni tomosha qilayotgan ayollarga qaraganda ko'proq erkaklar va ayollar uchun ular natijaga unchalik qiziqmaydi va sayohatga ko'proq qiziqishadi realiti-shou va mini seriyali biriga o'ralgan. "[91] Millerning so'zlari OAV tomonidan masxara qilingan: Linda Stasi Nyu-York Daily News Millerning bayonotini "seksistik bema'nilik" va "millionlab tomoshabin ayollarning xayolparast, pastkash qarashlari" vakili deb hisobladi.[92] Salli Jenkins ning Vashington Post NBC ko'pincha Olimpiadani "qadoqlash" bilan muvaffaqiyatga erishganini va "ular ayollarning erkaklarnikiga qaraganda har xil ko'rish odatlari va qiziqishlari borligini aytish ular uchun tabiatan seksist emas" deb tan oldi. Shu bilan birga, u NBC telekanalining kechiktirilgan efirga uzatilishini "haqoratli" deb ta'kidladi.Xonimlar uyi jurnali olomon ", chunki bu odatdagi sport muxlislarini begonalashtiradi va ayollar sporti hamda olimpiya sport turlari uchun yil davomida auditoriyani ko'paytirish qobiliyatiga zarar etkazadi.[93]

Bilan intervyuda Slate, sobiq NBC shaxsiyati Duayt Stounz yengil atletikani yoritish yo'nalishi bo'yicha ishlab chiqaruvchilar bilan to'qnashuvlar tarixi tufayli tarmoqdan chiqib ketganligini aytdi. Xususan, Stounz NBC telekanalining prodyuserlari dala voqealarini kamaytirganini ta'kidladilar, chunki trek voqealari o'z tarkibida izchil bo'lishiga qarab ularni "paketlash" osonroq edi. U "Maydon bu nomning 50 foizini va voqealarning 43 foizini tashkil etadi. Va buni e'tiborsiz qoldirish va AQShning 2032 yilgacha Olimpiya o'yinlari tarmog'idagi holatini kamsitish bu sharmandalik va Va men buni tez orada o'sha joyni boshqarayotgan odamlar va sport bilan shug'ullanadigan odamlar o'rtasida o'zgarishini ko'rmayapman. "[94][95]

Rivz Vidman Nyu-Yorker AQSh televideniesida Olimpiya o'yinlaridan tashqarida odatda taniqli bo'lmagan sportning texnik jihatlariga emas, balki NBC telekanalining yoritilish uslubi sportchilarga belgi sifatida juda ko'p e'tibor qaratadi. Xususan, u gimnastikani yoritishda "gimnastikachilarning eskirgan qiyofasi ekranda aylanib yurgan piksellar kabi to'sqinlik qilmoqda" va "bizni suzuvchilarga dunyoning eng yaxshi sportchilari, gimnastikachilarni esa dunyo sifatida qarashga undaydi" deb tushuntirdi. go'zallik tanlovining eng kelishilgan ishtirokchilari ". Vidman "tomoshabinlar tuni bilan kechgacha o'zlari deyarli tushunmaydigan sport turini tomosha qilish uchun u erda ko'proq ma'lumot olishga unchalik qiziqishmaydi degan fikr noto'g'riligiga o'xshaydi", deb qo'shib qo'ydi va "amerikaliklarning juda oz sonigagina ularning orasidagi farqni aniqlay oladi" a Produnova va an Amonar "yoki bilingki, murabbiylar" [IFG ] Xuddi shu g'ayrat bilan kod Bill Belichik, Yangi Angliya vatanparvarlari "bosh murabbiy" NFL sportni tartibga solish chegarasidan chiqib ketadigan hiyla-nayrang shakllari uchun qoidalar kitobi ".[96]

Geoff Beyker Sietl Tayms NBC-ning qamrovini quyidagicha tavsifladi:

NBC-ning yondashuvi kechki 8gacha kutishga o'xshaydi. 13-da sodir bo'lgan Nyu-England Patriotlariga qarshi [Sietl] Seahawks o'yinini translyatsiya qilish. Keyin har bir chorakdan faqat tanlangan parchalarni ko'rsatib, [Seahawks quarterback] ning yumshoq xususiyatlari bilan kesishadi. Rassel Uilson va [uning rafiqasi] Siyara va [vatanparvarlar himoyachisi] Tom Breydi va [uning rafiqasi] Jizel plyaj bo'ylab qo'lma-qo'l yurib, Motsart bilan orqa fonda o'ynashdi.[97]

Boshqa tomondan, NBC ta'siri ostida, ba'zi marquee tadbirlari atayin O'yinlar o'tkaziladigan mahalliy vaqtdan qat'i nazar, AQShning birinchi davrida jonli efirga uzatilishi uchun rejalashtirilgan.[98] Ushbu hodisa suzish (2008 va 2020 yillarda) va figurali uchish (2018 va 2022 yillarda) kabi kechqurun emas, ertalab o'tkazilgan Osiyo-Tinch okeani mamlakatlarida o'tkazilgan Olimpiadalarda yaqqol namoyon bo'ldi. Sportchilar ushbu o'zgarishlarga moslashishlari kerak edi, ayniqsa, agar ular ertalab mashq qilsalar, suzishni 2008 yilda rejalashtirish g'azabini keltirib chiqardi. BBC - ular Buyuk Britaniyada erta tongda tushishgan.[99][7] Da ba'zi voqealar 2016 Yozgi Olimpiada yilda Rio-de-Janeyro kech soat 23:00 da rejalashtirilgan edi. yoki yarim tunda Braziliya vaqti (bu Sharqiy vaqtdan bir soat oldinda), ikkala NBC va Rede Globo - Braziliyaning asosiy huquq egasi. Globo ataylab o'zining birinchi davrini afzal ko'rmaslikni tanlagan edi telenovela Olimpiya o'yinlari paytida tarkib, chunki ular Braziliya televideniyesidagi eng yuqori reyting ko'rsatkichlari.[100][101][102][103]

2010 yilgi qishki Olimpiya o'yinlari

Garchi 2010 yilgi qishki Olimpiya o'yinlari ushlangan Vankuver - ichida joylashgan Tinch okean mintaqasi, bu uch soatdan orqada Sharqiy vaqt zonasi, ilgari o'zlarining Olimpiya o'yinlarini qamrab olganidek, NBC kun davomida o'tkazilgan shov-shuvli tadbirlarni efirga uzatishni kechiktirdi. Natijada, mashhur tog 'tadbirlarining deyarli hech biri jonli efirda namoyish etilmadi.[104] NBC rahbarlari buni yuqori bo'lganligi sababli amalga oshirilganligini tushuntirishdi tomoshabinlar soni kechki soatlarda qamrab olish bilan. Shunga qaramay, 2010 yilgi Qishki Olimpiada o'yinlari NBC uchun moliyaviy falokat deb qabul qilingan edi, chunki translyatsiya huquqi uchun ortiqcha to'lashdan keyin tarmoq 200 million dollar yo'qotishi kutilgandi.[105]

Ushbu lenta kechikish amaliyoti, hatto katta voqealar uchun ham tomoshabinlarni tobora asabiylashtira boshladi, ayniqsa ulardan foydalanishning ko'payishi ijtimoiy tarmoq va veb-saytlar (shu jumladan rasmiy Vankuver-2010 sayti va NBC-ning Olimpiya veb-sayti) natijalarini real vaqtda joylashtirmoqda.[106] Bu, ayniqsa, tomoshabinlar uchun to'g'ri edi Tinch okeani, tog, Gavayi va Alaska vaqt mintaqalari, voqealar bundan uch-olti soat yoki undan ko'proq vaqtga kechiktirildi.[107] Lenta kechikishidan foydalanish ayniqsa Tinch okeani mintaqasi mintaqasida yashovchilarni asabiylashtirdi, chunki Vankuver nafaqat o'sha vaqt mintaqasida, balki Qo'shma Shtatlarga juda yaqin - AQSh chegarasidan shimolda (Vankuver taxminan Dan ½ soatlik haydash Sietl ). Natijada, NBC 19:30 da o'yinlarni yoritishni endi boshladi. Sietldagi Tinch okean vaqti (NBC filiali orqali) KING-TV ), haqiqiy marosim tadbirning badiiy qismiga chuqur kirib borgan.

Natijada, ushbu amaliyotlar tomoshabinlar va ommaviy axborot tahlilchilarining Internetda o'z fikrlarini bildirishlariga va hatto siyosatchilarning tashvishlariga sabab bo'lgan g'azabini qo'zg'atdi.[108] Ushbu tortishuv qarama-qarshi qaror qabul qilinganidan bir necha kun o'tgach sodir bo'ldi 2010 Tonight Show mezbon va taymlot ziddiyati, bu NBC-ning allaqachon buzilgan tasviriga zarar etkazdi.[109]

Ilgari, Kanada-AQSh chegarasiga yaqin joyda yashovchi amerikalik tomoshabinlar NBC telekanalida Olimpiya o'yinlarini tomosha qilib, tadbir namoyish etilishini kutib o'tirishga muvaffaq bo'lishgan. CBC Television. Biroq, Kanadadagi 2010 yilgi o'yinlarga bo'lgan huquqlar ko'chib o'tdi CTV AQShning shimolidagi ko'plab kabel tizimlarida mavjud bo'lmagan, chunki CTV va Amerika translyatsiya tarmoqlari o'rtasida asosiy vaqt davomida dasturlarning qisqarishi.[110]

2012 Yozgi Olimpiada

Da 2012 Yozgi Olimpiada, NBC kompaniyasi bilan hamkorlik orqali Olimpiada veb-saytida jonli translyatsiyani taklif qildi YouTube, bu barcha tadbirlarni jonli ravishda ko'rish imkoniyatini berdi.[111] Shuningdek, NBC telekanali efirga uzatilgan va efirga uzatilgan kechiktirilgan reportajlardan foydalangan, chunki London besh soat oldinda bo'lgan Sharqiy vaqt zonasi. Kunning boshida bo'lib o'tgan voqealar NBCUniversal-ga tegishli kabel tarmoqlaridan birida jonli efirda namoyish etilishi mumkin edi. Biroq an'anaviy ravishda suzish, badiiy gimnastika va yengil atletika kabi yaxshi reytinglarni taqdim etadigan tadbirlar kechiktirildi va NBC telekanalining asosiy vaqtida efirga uzatildi. Ushbu tadbirlar o'zlarining an'anaviy yuqori reytinglariga ega bo'lishdi, ammo ushbu tadbirlarni televizorda to'g'ridan-to'g'ri tomosha qilish imkoniyati yo'qligi haqida tortishuvlar bo'ldi.

Bundan tashqari, AQSh harbiylari tadbirning vaqt zonalari bir necha soat ichida bo'lishiga qaramay, kechiktirilgan NBC kanalini tomosha qilishga majbur bo'lishdi. Amerika kuchlari tarmog'i tomonidan shartnomaviy ravishda to'sqinlik qilingan Mudofaa vazirligi Amerika Qo'shma Shtatlarida bo'lishi mumkin bo'lgan translyatsiya hissiyotini ta'minlash uchun faqat Amerika translyatsiyalariga ruxsat beruvchi qoidalar. Bundan tashqari, AFN Xalqaro Olimpiya Qo'mitasi va NBC bilan faqat tadbirning NBC kanallaridan foydalanish to'g'risida kelishuvga ega edi. Ko'plab askarlar Evropa Olimpiya o'yinlarini jamoat televidenie kanallari orqali jonli efirda namoyish etgan mahalliy stantsiyalarni hisobga olgan holda, kechikishlar tufayli o'zlarini biroz his qildilar, chunki ba'zi voqealar AFN telekanalida tunda yoki tongda namoyish etildi.[112]

A Gallup so'rovi 2012 yilgi Olimpiada paytida o'tkazilgan ko'pchilik, tungi oynani kechiktirish uchun lentani kechiktirishga qarshi emasliklarini bildirishdi. Biroq, so'rovnomada qatnashgan sub'ektlarning shikoyati shuni anglatadiki, NBC voqealarni o'z tarmoqlaridan birida to'g'ridan-to'g'ri namoyish qilishi kerak, shuningdek uni NBC-da asosiy vaqtda ko'rsatishi kerak.[113]

2014 yilgi qishki Olimpiya o'yinlari

Uning yoritilishi uchun 2014 yilgi qishki Olimpiya o'yinlari, NBC har bir musobaqani jonli efirda namoyish etdi. Biroq, faqat NBC-ning opa-singil kabel tarmoqlarini o'z ichiga olgan paketlarga obuna bo'lgan mavjud kabel va sun'iy yo'ldosh mijozlari xizmatga kirishi mumkin edi.[114][115] The Kanada matbuoti hafsalasi pir bo'lgan tomoshabinlar sotib olishayotgani haqida xabar berdi VPN Kanadaga kirish uchun xizmatlar IP-manzillar shuning uchun ular oqimlashlari mumkin edi CBC Sports 'Buning o'rniga jonli qamrov (odatda Kanadadagilar uchun bepul).[116]

Bu safar an'anaviy ravishda yuqori reytingga ega bo'lgan ba'zi voqealar avval NBC ning singil kabel tarmoqlaridan birida (masalan, NBCSN) jonli efirda namoyish etildi, keyin lentada kechiktirilgan versiyasi NBC telekanalida bir paytning o'zida efirga uzatildi. Mashhur figurali uchish musobaqalarini yoritish uchun ikkita sharhlovchilar to'plami mavjud edi: Terri Gannon, Tara Lipinski va Johnny Weir NBCSNning jonli efirini e'lon qildi; va Tom Xemmond, Skott Xemilton va Sandra Bezich lentada kechiktirilgan reportajni NBC telekanaliga o'rnatdi. Doimo, ikkita e'lon qiluvchi jamoalar o'rtasida taqqoslashlar o'tkazildi; Veyr va Lipinskiyning NBCSN jamoasi tanqidlarga sazovor bo'ldi va oxir-oqibat o'sha yil oxirida figurali uchish bo'yicha NBC-ning etakchi sharhlovchilari guruhi deb tan olindi.[117][118]

NBC telekanalida efirga uzatilishi kechiktirilgan efirda rus figurali uchuvchisining yangiliklarini ko'rib chiqish paytida tanqid qilindi Evgeni Plyushenko jarohati tufayli musobaqadan chiqib ketishi. Chet elga chiqishini e'lon qilganidan bir necha soat o'tgach, NBC telekanali ushbu tadbirda konkida uchishini aytgan holda premer-shou uchun reklama aktsiyalarini davom ettirdi.[119][120]

2016 Yozgi Olimpiada

Turli xillik xususan NBC-ni lentani kechiktirish amaliyoti uchun tanqid qildi Ayollar badiiy jamoasining har tomonlama musobaqasi Dastlabki translyatsiyasida, tanlovning aksariyat qismini soat 23:00 dan keyin efirga uzatib yubordi. ET / PT, qisqa vaqtni tungi suzish musobaqalari foydasiga, primetime translyatsiyasining yuqori qismidagi tonozli va notekis barlarga bag'ishlangan tadbirlarga taqiqlaydi. Qayd etilishicha, "Internet orqali ko'plab tomoshabinlar uchun barbod bo'lgan juda kutilgan voqea o'rtasida kechaning eng katta hikoyasini kechki soat 23: 00ga qadar surish g'azablanarli edi" va NBC "sharbat" berishga harakat qilmoqda raqamlar "shunday qilish orqali.[121]

2018 yilgi qishki Olimpiya o'yinlari

On March 28, 2017, NBC announced that it would air live coverage in primetime for the 2018 Winter Olympics across all time zones, citing the "communal experience" and the ubiquity of social media as justification for this change.[40]

The Osiyo Amerika jurnalistlari assotsiatsiyasi, among other Asian groups, has criticized NBC for officially having its announcers deliberately use an incorrect pronunciation of the host city Pxyonchxan (by pronouncing the "-chang" like "bang" instead of correctly saying it like "chong") because, according to Mark Lazarus, chairman of NBC Broadcasting and Sports, this incorrect pronunciation is "cleaner".[122][123]

The top anchors of NBC News were also sent to cover the Olympics, which meant that they were unable to cover the Stoneman Duglas o'rta maktabida otishma yilda Parklend, Florida which occurred on February 14. Therefore, while rivals ABC News, CBS News, CNN va Fox News were able to send their top anchors and reporters on-site to cover this domestic breaking news story, NBC News had to send relatively unknown reporters to cover the shooting.[124][125]

Ochilish va yopilish marosimlari

NBC has repeatedly received criticism for how it broadcasts the opening and closing ceremonies of the Olympics, including its frequent refusals to broadcast them live in any form (including online stream) by citing the requirement to add "context" to the telecasts,[91][126][127] the removal of ceremony content from these tape-delayed broadcasts,[128][129][130] as well as the quality of their on-air commentary.[131]

2010 closing ceremony

Davomida closing ceremony of the 2010 Winter Olympics, NBC went into an intermission of coverage at the end of the cultural section at 10:30 p.m. ET to broadcast the premiere episode of Nikoh Ref, and broadcast the remaining portion of the ceremonies on tape delay at 11:35 p.m. after late local newscasts.[132] Bu, ayniqsa, xafa bo'lgan tomoshabinlarning portlashlarini keltirib chiqardi Twitter.[128]

During the remaining portion after the "intermission," several performances were also cut, including Frantsuz kanadalik ashulachi Garou ning ishlashi Jan-Per Ferland 's "Un peu plus haut, un peu plus loin"; three minutes of commercials were shown in place of his performance.[133]

2012 yil ochilish marosimi

NBC faced a barrage of criticism following its broadcast of the 2012 yilgi yozgi Olimpiya o'yinlarining ochilish marosimi. British news media lambasted NBC's decision to cut a tribute to the victims of the 2005 yil 7 iyuldagi London portlashlari. NBC spokesman Greg Hughes said:

Our programming is tailored for the U.S. audience. It's a tribute to [opening ceremony producer] Denni Boyl that it required so little editing.[134]

The commentary – particularly that of Meredith Vieira va Mett Lauer – was also criticized as "ignorant" and "banal". They admitted to not knowing who Butunjahon tarmog'i inventor Sir Tim Berners-Li was, mistakenly claimed that the actual Buyuk Britaniya qirolichasi had parachuted into the stadium with Jeyms Bond (a dan farqli o'laroq tanasi ikki baravar ), and described Madagaskar as "a country associated with a few animated movies ". Avstraliya was introduced as a former jazoni ijro etish koloniyasi, and a joke about the former despotic dictator, Idi Amin, was used to describe Uganda by Bob Costas. Qozog'iston was introduced with comments about the March 2012 incident at the H.H. The Amir of Kuwait International Shooting Grand Prix in Quvayt, in which the mock Kazakhstan anthem from the film Borat was mistakenly played for gold medallist Maria Dmitrenko, and another Eastern European country introduced as having no chance of winning medals in that year's Olympics.[131][135][136][137][138]

NBC also found itself on the defensive over its tape-delayed broadcast of the Opening Ceremony. American viewers took to Twitter to express their dismay at having to wait 3½ hours (6½ hours in the Pacific Time Zone) to see the opening event of the London Olympics.[139] Most of the Twitter posts centered around NBC not offering online streaming of the Opening Ceremonies for U.S. viewers who wanted to watch the event live.[140] Americans were forced to watch online streams of the ceremonies provided by either the BBC yoki CTV if they elected to watch it live. These failings were picked up during the NBC broadcast by Twitter users with the heshteg #nbcfail.[141]

NBC spokesman Christopher McCloskey said:

It was never our intent to live stream the Opening Ceremony or Closing Ceremony. They are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them.[127]

Despite these issues, the Nielsen ratings for the coverage set a record for an Olympics held outside of the United States. The ceremonies drew a 23.0 rating, which was a 7% increase over the 2008 Opening Ceremony in Beijing.[142]

2012 closing ceremony

Due in part to lingering criticism from ijtimoiy tarmoqlar outlets like Twitter, NBC made a last-minute decision to reverse course and stream the closing ceremony live on NBCOlympics.com.[143] However, when it aired on television, the ceremony was heavily edited for time. The ceremony in London lasted three hours, eight minutes and ten seconds; NBC's broadcast of the closing ceremony, by comparison, featured more than 51 minutes and 23 seconds of cuts – 27% of the entire closing ceremony, including the medal ceremony for the men's marathon, a tribute thanking the Olympic volunteers, a ballet sequence featuring Darsi Bussell that accompanied the extinguishing of the Olympic flame, and musical performances by Muse, Keyt Bush va Rey Devis.[130][144]

In addition, the ceremony was preempted before JSST 's performance, in order to air a sneak preview of the sitcom Hayvonot amaliyoti and late local newscasts. Again, American viewers expressed their dismay using social media.[129] Bob Costas himself criticized the decision when appearing on TBS ' Konan in September 2012: "So here is the balance NBC has to consider: The Who, Animal Practice. Rojer Daltrey, Pit Taunsend -- monkey in a lab coat. I'm sure you'd be the first to attest, Konan, that when it comes to the tough calls, NBC usually gets 'em right. ".[145]

2014 yil ochilish marosimi

Ignoring past criticisms, NBC again tape-delayed the ochilish marosimi ning 2014 yilgi qishki Olimpiya o'yinlari, and refused to broadcast it live on any platform. NBC Sports chairman Mark Lazarus explained that the delay was so they could "put context to it, with the full pageantry it deserves".[126]

NBC's most significant cuts included the removal of the taking of the Olympic oaths, and an entire passage discussing discrimination and equality was removed from IOC President Tomas Bax nutqi.[146][147]

2014 closing ceremony

Like in 2012, NBC streamed the closing ceremony in Sochi live on NBCOlympics.com,[148] but also cut several portions during its tape-delayed primetime telecast. This time, NBC decided against interrupting its coverage midway through the ceremony like it did in 2010 and 2012, and instead aired its scheduled sneak preview episode of the sitcom Baliqchini katta qilish after the broadcast at 10:30 p.m. Sharqiy vaqt.[149] However, that meant that NBC only scheduled a two-hour window for their tape-delayed coverage of the ceremony, between a 90-minute documentary on Tonya Harding va Nensi Kerrigan that aired from 7:00 to 8:30 p.m. Eastern, and the Baliqchini katta qilish oldindan ko'rish.[150]

2016 opening ceremony

Although NBC promoted that the 2016 Yozgi Olimpiada would feature more live coverage than previous years due to the fact that it occurred in a location that is only one hour ahead of the Sharqiy vaqt zonasi, NBC continued with its previous practice of tape delaying the ochilish marosimi. It began at 7:00 p.m. ET, but was delayed to 8:00 p.m. ET/PT for the U.S. audience, resulting in the ceremony airing on an hour delay on the east coast, and a four-hour delay on the west. NBC cited a need to provide "context" for the ceremony's contents, as the network viewed the opening ceremony to be an entertainment event rather than sports content.[91][151][152][153][154]

NBC was ultimately criticized for this tape delay, as well as the large amount of advertising it aired (which the Los Anjeles Tayms argued was the actual reason for the delay); Mediait calculated that it had aired six breaks amounting to 14 minutes of commercials in the first 40 minutes of the ceremony alone.[155][156]

Unlike in 2012, viewership for the opening ceremonies via NBC went down to an average of 19.5 million viewers between 8 and 11 PM, a 32% decrease.[157]

2016 closing ceremony

The yopilish marosimi in Rio was also tape-delayed to 8:00 p.m. ET/PT, preceded by an hour-long recap show (Rio Gold).[158] Similarly to Sochi, the closing ceremony's lead-out—a preview of the o'n birinchi mavsum ning Ovoz, aired at 10:30 p.m.[159]

At least 38% of the ceremony was cut from the NBC broadcast, including portions of the entry of athletes (although O'likspin noted that this portion took "a really, really long time"), a three-minute long montage of highlights from the Games, the medal presentation for the Men's marathon (despite American athlete Galen Rupp having won a bronze medal in the event), the inauguration of new IOC members, and a speech by organizing committee president Karlos Nuzman.[160]

2018 opening ceremony

For the first time, NBC announced that it planned to offer a live stream of the opening ceremony. Mark Lazarus cited the ongoing criticism of NBC's decisions to tape delay the ceremonies, as well as changing "consumer behavior", as justification for the decision; Pyeongchang is 14 hours ahead of U.S. Eastern Time. The NBC network, however, carried its traditional tape delayed broadcast in primetime, without any additional tape delays to other time zones west of Eastern Time.[161] 23 minutes were cut from the tape-delayed broadcast, including an introductory montage, the processions of the Olympic and South Korean flags, the speech by host committee president Lee Hee-Beom, portions of Thomas Bach's speech, a montage of the torch relay, and others (although it was also noted that seven minutes of coverage was devoted to the entry of the U.S. delegation).[162]

During the parade of nations, NBC commentator Joshua Cooper Ramo described Japan as "a country which occupied Korea from 1910 to 1945 ", but "a cultural and technological and economic example that has been so important to their own transformation." The statement received immediate backlash in South Korea for being insensitive and ignorant to the host nation's ongoing disputes with Japan.[163] NBC issued an apology.[164] Uy egasi Keti Kurik was also ridiculed in the Netherlands, after erroneously claiming that the Dutch succeed in tezkor konkida uchish because residents skate on the canals in Amsterdam when they freeze over.[165]

2018 closing ceremony

Like its previous coverage, NBC had a live stream of the closing ceremony without any commentary, and then its traditional tape delayed coverage in primetime, without additional tape delays to the other time zones west of Eastern Time.[166] Forty percent of the closing ceremony was cut from its tape-delayed broadcast, including a three-minute long montage of highlights from the Games, the medal presentations for the men and women's cross-country skiing marathons, the raising of the Greek flag, the speech by host committee president Lee Hee-Beom, a portion of Thomas Bach's closing address honoring athletes from each Olympics-participating continent (which included U.S. skier Lindsi Von and popular Tongan athlete Pita Taufatofua ), and most of the musical finale.[167]

2012 yilgi Paralimpiya

Qaramay 2012 Yozgi Paralimpiya being a breakthrough games for international media coverage, helping significantly boost overall audience shares for British broadcaster 4-kanal va Avstraliyaning ABC,[168][169] no Paralympics events were shown live on television in the United States. International Paralympic Committee President Filipp Kreyven criticized North American broadcasters, and NBC specifically, for having fallen behind the times[170] and said that the Xalqaro paralimpiya qo'mitasi would scrutinize its broadcast partners more carefully in the future. "If the values fit, we've got a chance. If they don't we'll go somewhere else," he said.[171]

In September 2013, NBC subsequently acquired the rights to the 2014 va 2016 Paralympics, and announced plans to air a combined 116 hours of coverage from both Games. Craven praised NBC's decision to devote a relatively larger amount of airtime to future Paralympics, sharing his hope that U.S. audiences would be "as captivated and emotionally enthralled as the billions around the world who tuned in to London 2012 last summer."[172]

Boshqa tanqidlar

2014 yilgi qishki Olimpiya o'yinlari

On February 16, 2014, reporter and former women's silver medalist Kristin Kuper received criticism for her interview with Bode Miller bronza medalini qo'lga kiritgandan so'ng men's super G alpine skiing event. During the post-event interview, as Miller became increasingly emotional, Cooper repeatedly questioned him about his late brother Chelone, who had died the previous April at the age of 29, until Miller broke down in tears and was unable to continue the interview. For her pressing of the issue, Cooper was described as having badgered Miller. NBC also received criticism for keeping the cameras on Miller, who sagged on the railing and cried without speaking, for more than a full minute, despite having had several hours in which to edit the footage before airing it.[173][174] O'sha kuni kechqurun Miller tvit yozdi uning muxlislari Kuper bilan "muloyim" bo'lishlari kerak, chunki bu "uning aybi yo'q" va "u har bir suhbatdoshi qiziqtirgan savollarni bergan". Ertasi kuni ertalab Bugun, Miller Kuperni qo'llab-quvvatlashini takrorladi va shunday dedi: "Men Kristinni qadimdan taniyman va u odamning sevgilisi. Men u turtmoqchi emasligini bilaman. Menimcha, u mening reaktsiyamni oldindan bilmagan deb o'ylayman. va menimcha, u buni tushunib yetguncha juda kech edi. Men uni umuman ayblamayman. "[175]

Mett Lauer, who had been filling in for Bob Costas while the latter was ill, had engaged in inappropriate and unwanted sexual behavior with subordinates during the Games. This was one of the factors that led to his termination from NBC on November 29, 2017.[176]

2016 Yozgi Olimpiada

On August 16, 2016, Boxing analyst Teddi Atlas accused NBC of deliberately "hiding" boks competitions in Rio in an effort to hide suspected corruption by AIBA —the sanctioning body of boxing at the Olympics. He cited limited coverage as part of NBC's televised broadcasts, as well as the network's refusal to invite him back, after having called out questionable officiating during a controversial bout between Magomed Abdulhamidov va Satoshi Shimizu 2012 yilda.[177][178][179] The next day, it was reported that AIBA would remove several referees and judges from the competition under suspicion that they were not making decisions "at the levels expected".[180]

As Hungarian swimmer Katinka Xosszu won a gold medal and broke a world record during the 400-meter individual medley, Dan Xiks credited a man as responsible for breaking the world record and winning the gold medal. There was no reference to who the "man" was, although some on social media angrily speculated that Hicks was alluding to Katinka Xosszu 's husband, Shane Tusup (who was also the coach of the Hungarian Swimming Team). The comment from Hicks was criticized as sexist.[181] Hicks later said "It is impossible to tell Katinka's story accurately without giving appropriate credit to Shane, and that's what I was trying to do." He also added that "with live TV, there are often times you look back and wished you had said things differently."[182] Ertasiga; ertangi kun, "Al Trautwig", was criticized for stating incorrect information about the parents of gymnast Simone Biles. On air, Trautwig stated that Ron Biles and Nellie Biles are Simone's grandparents that adopted her and her sister in 2001. Later on, Trautwig tweeted that Ron and Nellie were actually her parents, to which fans on Twitter started the hashtag, #FireTrautwig.[183][184] Trautwig later apologized, stating "I regret that I wasn't more clear in my wording on the air. I compounded the error on Twitter, which I quickly corrected. To set the record straight, Ron and Nellie are Simone's parents."[185]

On August 9, some viewers became upset on Twitter after commentator Cynthia Potter failed to mention that British diver Tom Deyli was a well known gay athlete, as Potter was focused on the replays. NBC later made a statement to Advokat that "with more than 11,000 athletes at the Games, it isn't always possible to identify every competitor's significant other, regardless of their sexual orientation."[186][187] Later, the partner of Brazilian volleyball player Larissa França, Liliane Maestrini, was referred to by commentator Chris Marlowe as her "husband". It led to confusion and dismay for some viewers as Larissa and Liliane are both female and are a same-sex couple. NBC later apologized stating that "Liliane is Larissa's wife."[188][189]

2018 yilgi qishki Olimpiya o'yinlari

Bode Miller was criticized for on-air remarks about Austrian skier Anna Vayt, suggesting that her marriage to Manuel Veith was affecting her performance.[190]

Davomida Women's super-G competition, NBC prematurely cut away from the competition to return to figure skating, while commentators acknowledged on-air multiple times that Veith had won the gold medal. However, snowboarder Ester Ledekka would overtake Veith in an upset victory, beating her by one hundredth of a second. Ledecká had recently begun a career in alpine, and had been considered an underdog in the competition. NBC eventually returned to the event to report on the final result, with commentator Dan Hicks remarking "Well, these are the Olympics, and anything can happen."[191][192]

Shuningdek qarang

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Tashqi havolalar

Oldingi
ABC (1968 )		 AQShning Qishki Olimpiya o'yinlari
NBC Sports
Olimpiya o'yinlari NBC (1972 )		Muvaffaqiyatli
ABC (1976–1988)
Oldingi
CBS /TNT (1992–1998)		 AQShning Qishki Olimpiya o'yinlari
NBC Sports
Olimpiya o'yinlari NBC (2002–)		Muvaffaqiyatli
Hozir
Oldingi
CBS (1960 )		 AQSh Yozgi Olimpiya o'yinlarining teleradiokompaniyasi
NBC Sports
Olimpiya o'yinlari NBC (1964 )		Muvaffaqiyatli
ABC (1968–1976)
Oldingi
ABC (1968–1976)		 AQSh Yozgi Olimpiya o'yinlarining teleradiokompaniyasi
NBC Sports
Olimpiya o'yinlari NBC (1980 )		Muvaffaqiyatli
ABC (1984 )
Oldingi
ABC (1984 )		 AQSh Yozgi Olimpiya o'yinlarining teleradiokompaniyasi
NBC Sports
Olimpiya o'yinlari NBC (1988–)		Muvaffaqiyatli
Hozir